My Prenatal Promise- The Houston Health Department, with funding from the Texas Department of State Health Services, has launched the state's first-ever congenital syphilis initiative, the My Prenatal Promise PSA Campaign targeting child-bearing age women, with special focus on African American and Hispanic expectant moms in the Houston/Harris County metropolitan area. The campaign aims to educate and inform all expectant moms about prenatal care, family planning, routine doctor visits and testing and implications associated with syphilis, HIV and other sexually transmitted infections.
Gilbreath Marketing Co., Maria Martha, Barry Barnes, Chelsea Frand, Sheryl Thomas and Lupita Thornton
Media, and Social Media, TV, Radio Etc.
Educate women of child bearing capacity on syphilis as the disease , testing and preventing congenital syphilis.
Please provide specific outcomes if possible, such as # or people served, # or % of reaching XYZ outcome, etc.
The intervention is on-going but a survey was conducted MPP participants.
Online Monitoring Survey Tracking Research for
My Prenatal Promise (MPP) PSA Campaign
Phase II: October 15, 2020-February 8, 2021
In a relatively short period of time (four months), 41 percent of all respondents indicated they were familiar with the campaign, had heard about it and/or had heard the campaign's name. Likewise, 42 percent of all respondents were unfamiliar with congenital syphilis vs. 33 percent were familiar or somewhat familiar and 25 percent had heard the term only. Mothers who recently gave birth were more familiar with the My Prenatal Promise PSA campaign and those who gave birth within the last five years were more familiar with congenital syphilis
The key takeaways from the research, a lack of prenatal care leads to infant death and doctors are required to test three times during their pregnancy, both align with the campaign's overarching goals.
Try to earmark enough money to launch a full campaign.
If this is not applicable to your health department, type NA.
N/A
Try to negotiate testing for syphilis and pregnancy at time of booking,