The WIC program’s target population is pregnant and breastfeeding moms, infants, and children under the age of 5. Prior to the COVID-19 pandemic, the Tarrant County WIC Program operated with in-person services, including certifications, nutrition education and breastfeeding support. Participant appointment length was up to an hour and half, with multiple families sharing the waiting room at one time. Both presented challenges with COVID-19, as neither followed social distancing or minimal contact with people. Changes in operations aimed to improve both, protecting participants and staff. These innovations included phone certifications, curbside or drop box benefit issuance and mailing of WIC EBT cards. Maintaining WIC services during the entire pandemic, including during stay-at-home orders, allowed our program to continue to reach the underserved in our county.
In March 2020, the USDA waived several WIC guidelines and procedures that allowed local WIC agencies to change operations to safely serve WIC families. Our practice implemented several of these waivers, including physical presence, completion of anthropometrics and hemoglobin, division of responsibility for certification and benefit issuance at time of certification. The result was a streamlined WIC process that minimized the participant’s time at the WIC office and contact with other families or WIC staff. Participants were certified over the phone, including income screening, nutrition assessment and counseling and breastfeeding support. Once certified, participants without WIC cards were mailed their benefits, and those with WIC cards were scheduled to come to the clinic for curbside or drop box service. For their benefit issuance appointment, curbside and drop box service allowed families to wait in their cars, minimizing contact with other participants or WIC staff. These appointments for benefit issuance are typically completed in less than 15 minutes. Mailing of EBT cards eliminates a trip to the WIC office and increases access to the program for participants without transportation or under quarantine. To date, our program has mailed nearly 2400 EBT cards.
Our program was tasked with moving 50% of staff to remote work. Our implemented changes allowed staff to help certify participants from anywhere and decreased the staff demand in the clinic. Clinics were combined based on geographic location and participation size. Except for our satellite location, clinics merging together were an average of 5.7 miles from each other, minimizing the burden of longer travel. Initially, clinics were merged to 6 locations, and in July, 3 locations reopened, with the goal of increasing access for our participants.
Historically, the WIC program positively impacts several public health issues such as infant and maternal mortality, childhood obesity and breastfeeding duration. Our innovations helped applicants access our services faster and with shorter appointments. In February 2020, applicants to the Tarrant County program were certified and received benefits in an average of 11.8 days. This number has decreased dramatically to 7.6 days in November 2020. This decrease in time also aligns with Texas WIC guidelines and goals of serving pregnant and infant participants within 10 days.
Our current WIC practices are new to the field of public health, as numerous USDA waivers were utilized nationally for the first time in tandem. However, we capitalized on new and existing tools and resources. Initially moving part of our work force home allowed us to establish procedures and guidelines, equipping us to maintain operations as more staff are subject to quarantine orders. Additionally, use of technology, including shared drives, such as SharePoint, has allowed managers to virtually move staff to help busier locations without physically moving staff members. We have dramatically increased use of built-in MIS features such as one-way texting and email to communicate with participants. Staff used these features to bring benefit information, nutrition education, referrals and breastfeeding information directly to mobile devices. The Texas WIC agency added MIS features, including a participant portal for uploading documents, completing health history questionnaires and signing required documents. Our program quickly jumped to using these features, including developing communication tools to assist participants with these features. Currently our local agency is one of the highest users of the portal, with close to 80% of invited participants successfully creating an account, and nearly 60% of health histories completed in the portal. Both steps can be completed ahead of the appointment, on the participant’s own time, reducing phone appointment time.
In the early weeks of the pandemic, Tarrant County was operating under stay-at-home orders. Only essential businesses could operate, increasing the demand for our services, particularly access to food for many families with decreased income. USDA waivers and our program changes allowed us to certify participants quickly and easily to give them access to food, as well as provide essential referrals. As COVID cases rise, we have continued our services with these changes, keeping participants safe and avoiding lapse in benefits. Participants have frequently expressed concerns about coming to their appointment and are relieved to hear they do not have to bring their children or enter our clinics. As a result, our customer service ratings have increased. Our Net Promoter Score, how likely a participant is to recommend WIC to a friend or colleague, is higher this quarter in comparison to the same quarter in 2019. Our current score of 84.5 is the highest to date. Participant satisfaction increases the likelihood that a participant will recommend the program to a friend or family member, widening the net of potential participants.
WIC operations aimed to follow CDC-guidance for safety in public health settings. Staff work stations are more than 6 feet apart, with plexiglass used to separate staff. Participants only enter the clinic if there is a case-specific reason. Prior to entering the clinic, all staff, vendors and participants must complete COVID-19 screening, including a temperature check. Staff always wear a mask, unless at their individual workspace. PPE, including masks, face shields and gloves have been provided, in addition to hand sanitizer and cleaning supplies.